![](https://images.squarespace-cdn.com/content/v1/65bffe93e982a45af114e091/39ece576-3fa4-431f-86b9-10c8c1208f7c/DBAFCover.jpg)
Daytona Beach International Festival
As a lead designer at Hayworth Creative, I art directed and executed event programs, signage, identities and ad design. My responsibilities included:
Leading concept creation and presenting to our stakeholders
Taking approved creative into final execution and production
Overseeing the quality control, production and proofing with our creative team
Selecting materials and substrates for our merchandise
![DBAFBooklets.jpg](https://images.squarespace-cdn.com/content/v1/65bffe93e982a45af114e091/15dbc2f7-ba53-46c4-8762-dbec10bb8136/DBAFBooklets.jpg)
![Spead2.jpg](https://images.squarespace-cdn.com/content/v1/65bffe93e982a45af114e091/a6d888fc-1f99-4f40-a4d1-24b95302901f/Spead2.jpg)
![Spead5.jpg](https://images.squarespace-cdn.com/content/v1/65bffe93e982a45af114e091/98945e84-a552-4693-9582-55942c03c448/Spead5.jpg)
![Spead1.jpg](https://images.squarespace-cdn.com/content/v1/65bffe93e982a45af114e091/963c6e28-5c7c-474f-91a0-2652e470e17b/Spead1.jpg)
![Spead3.jpg](https://images.squarespace-cdn.com/content/v1/65bffe93e982a45af114e091/fa0e2a37-fc21-48e0-9425-68f7d0011c19/Spead3.jpg)
![Spead4.jpg](https://images.squarespace-cdn.com/content/v1/65bffe93e982a45af114e091/90e50abb-e527-44b0-9c6f-bac3be52d329/Spead4.jpg)